E-commerce SEO Tools to Grow Your Online Store

October 6, 2022 by Satish Singh

E-commerce SEO Tools to Grow Your Online Store

by Satish Singh

It has become essential to think and act outside the box given the prevalence of several online e-commerce firms on a global scale. The exquisite SEO tools must be understood and used for one’s e-commerce strategy and, most importantly, for their business to succeed if they want to stay in business and be the best.

We at Exaalgia will discuss some of our go-to e-commerce SEO tools so your company may outperform the competition. We are among the finest at providing e-commerce SEO services. The blog will assist you in evaluating the effectiveness of your online business and identifying potential development areas using the best e-commerce SEO tools.

Exaalgia recommends e-commerce SEO tools:

1. Google Analytics
2. Google Search Console
3. Google My Business
4. Google PageSpeed Insights
5. Keywords Everywhere Browser Extension
6. Google Tag Assistant
7. Raven SEO Tools
8. Ahrefs
9. SEMRush

Google Analytics:

Regardless of one’s business size or niche, Exaalgia recommends that all e-commerce businesses use Google Analytics as the tool to record, visualize, and analyze website statistics, helping one’s business to grow and build a strategy to achieve the desired goals. You can analyze website traffic from different sources and implement e-commerce tracking to record purchases. The report also shows the top-performing pages on your e-commerce website. From user behavior to unique page views, and traffic sources, Google Analytics could be your primary and best SEO tool.

Google Search Console

Google Search Console uses search analytics to help one’s e-commerce business optimize content, submit websites and specific URLs for indexing, and receive alerts about all the issues regarding your website. The platform helps you understand how Google views and ranks the pages of your website. If you are looking to make the best from Google Analytics, it is suggested to link it with your Google Search Console. Once the two tools are connected, you will be able to figure out and shortlist the opportunities to improve your keywords for the best results.

Google My Business

Google My Business enables an e-commerce business to connect with its customers across Google Search and Maps. The free SEO tool creates and maintains the most visible online profile, which also displays in Google search results, just like you’d look up a cafe on Google search. It helps several businesses engage with their customers and display photos, hours of operation, and customer reviews, among other details, which allow a customer to make the right choice.

Google PageSpeed Insights

The tool helps analyze the content of your web page, providing further suggestions on how to make your page faster. It reports on the performance of the page on both mobile and desktop devices, with a score that summarizes the page’s performance. Exaalgia recommends businesses use Google PageSpeed Insights to ensure their websites load quickly and display well in organic search results.

Keywords Everywhere Browser Extension

The free browser extension will reveal accurate search volume, CPC, and competition data, helping you identify keywords that can be fruitful for your business.

Google Tag Assistant

Google Tag Assistant will help troubleshoot the installation of various Google tags—Google Analytics and Google Tag Manager, among others. The tool will help you see which tags are present, report any errors, and suggest improvements.

Raven SEO Tools

Raven is an alternative suite of SEO tools—Raven Classic (the original SEO platform) and Raven Reimagined—that one could use for their eCommerce business. While the classic version is an all-in-one platform of SEO and reporting tools, Raven Reimagined is still an all-in-one SEO and SEM platform.


Ahrefs, which offers a series of tools to help with your SEO, is one of the best eCommerce SEO tools. It is used to research competing websites by looking at “Top Pages” and the exact keywords that drive visits to their sites.


SEMrush is an all-in-one marketing resource that offers SEO, content marketing, competitor research, PPC, and social media marketing analysis tools. It collects keyword data, anchor text, backlinks, and ranking positions to help you understand the view of your organic footprint.

Final Thoughts

As the number of competitors grows, the competition is getting more intense. To compete effectively in such an intensely competitive industry, e-commerce enterprises must implement the most recent SEO techniques. SEO is an essential factor for an online store that helps increase sales by bringing in high-quality visitors. It’s a bit of time taking procedure, but if carried out properly, it can provide a great return on investment.

The time and effort needed to maximize online presence may be considerably reduced by utilizing technologies to increase eCommerce SEO. The greatest SEO tools for eCommerce are offered here if you want to improve your SEO performance and strategy. You can also get professional guidance through experienced SEO services to help your online business grow!

Contact us to get the best eCommerce SEO services or to create a marketing campaign for your business.

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